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OUR QUALITATIVE OFFERING

TOOLS
• One-on-One, In-Depth Interviews
• Focus Group Discussions
• In-Store & In-Home Observations
• Ideas generation Sessions
• Shopper Accompaniment
TYPE OF STUDIES
• Triggers & Barriers
• Concept Evaluation
• Category Exploration
• Shopper Understanding
• Packaging Evaluation
• Promotion Evaluation
• Advertising Evaluations
• Decision Making and Purchase Process
• Brand Equity
• Point of Purchase and Sale Monitoring
• Employee Satisfaction Surveys